Some Ridiculous Ad Copy…..

This is a short list of some of the stuff I have seen in ads for Rottweiler pups. I find most of it amusing, but it speaks to the relative ignorance of the people who pose as breeders. Let the buyer beware!

1. “Where the standard still means tree trunk bone and giant heads.”

Okay, what standard are you referring to? Maybe your own. I will wager anyone on the planet that they cannot find that load of crap in the actual written breed standard for the Rottweiler. Go to the AKC website and look up the Rottweiler breed standard and tell me I’m wrong.

2. “Members of Avid, OFA, AKC.”

Wow. I did not know that microchipping your dog (Avid) and sending in a hip xray (OFA) made you members of their club. There are no such clubs. Now, I will concede that these people probably were members of the AKC. But, so is every other person on the planet with an AKC registered dog! Not so much impressive as neccessary.

3. ‘AKC, OFA, DNA’

See number two above. Additionally, ‘DNA’ just means you have more than three litters a year from the same sire and were required to send in a swab of your male’s DNA to the AKC. That is all it means. Not a distinction. Not a title or achievement, unless you consider having DNA a distinction. Certainly not a reason to put it on your ad, you dufus.

4. ‘All German’ or ‘Of German Descent’

Again, so what. See my blog on American vs German (May 9th 2007) for more detail. I guess this person has no idea ALL ROTTWEILERS CAME FROM GERMANY.

5. “lovely litter of Massweiler pups…”

Okay what the hell is a Massweiler? Oh, read on in the ad to find out it is a cross between an English Mastiff and a Rottweiler. Oh, you mean a mixed breed? Yea, I thought so. Your ‘designer dogs’ are ruining the breed, thank you.

6. “German Lines”

A variation on the ‘All German’ item above. Again, so what - all Rottweilers have German lines if you go far back enough. Which in the case of this particular breeder is about fifteen generations. (sigh)
7. ‘AKC Imported German Bred Male’

So, what the **ck is a ‘German Bred Male’? I’ve read it five times and I still don’t understand what this means. All I am sure of is that the person who wrote this ad copy doesn’t have a clue either.

Bob

This entry was posted on July 11, 2007 at 1:52 pm and is filed under Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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